John Lewis Christmas Advert 2024 Watch. It will air first on john lewis’ social media platforms at 8am tomorrow, but myjohnlewis members can watch it from 8am on the john lewis website. The 2024 john lewis christmas advert opens with our heroine, sally, haring through a john lewis store in the minutes leading up to closing time.

The gifting hour focuses on a woman’s last gasp mission to buy the perfect gift for her sister. The gifting hour has been released after much anticipation.